kNOw Future Inc.

law, technology and cinema, washed down with wine

Sharing As Marketing

Spotted in an airport: Nokia moving along with their marketing of social networking and Comes With Music. The price of 450 euros includes one year’s unlimited subscription for music downloads. Some advocates of flat rates regard this as an effective equivalent introduced through the back door. But in fact it leaves the music industry in contractual control, keeping the dreaded compulsory licensing of ‘their goods’ firmly at bay. 

One imagines that some of their users will take the ‘sharing’ more literally than they might like, but it’ll probably help them shift a few units.


December 1, 2009 - Posted by | /

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