kNOw Future Inc.

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Is Paper Sharing Killing the Newspaper Industry?

I found this advertisement in Schonefeld airport in Berlin recently and was struck by the image which suggests the proliferation of a whole lexicon of anti-sharing imagery.

So does this ad tell you (a) not to share the news with your friends and neighbours (b) that reducing the distribution figures for the paper is hurting advertising income or (c) that “Welt Kompakt” is great because it’s a more convenient size than a broadsheet?


March 14, 2008 - Posted by | berlin, language, photography


  1. […] paper sharing killing the newspaper industry”, frågar sig Alan Toner efter att, på sin väg från Berlin till Stockholm, ha sprungit in i en lustig […]

    Pingback by Copyriot » Pappersdelning | March 14, 2008 | Reply

  2. Soon they’ll be telling us not to borrow book from libraries. Long after it was either fashionable or profitable.

    Comment by seanachie | March 15, 2008 | Reply

  3. Nuts.

    Comment by Benjamin Mako Hill | March 18, 2008 | Reply

  4. or (d) that a compact newspaper is half the size and, therefore, better for the environment…but wait, what if three times as many people buy the paper!?

    or (e) that flashing in public will result in everyone reading about you in the newspapers…so don’t do it! Read about other flashers instead.

    I love ambiguous ads.

    Comment by Martin | March 26, 2008 | Reply

  5. Hi Alan,
    Drop me a line when you get a chance-no other contact for you this weather.

    Comment by Caitriona | April 21, 2008 | Reply

  6. People have been sharing newspapers forever … in fact newspapers have used the number of people that read a single issue as a selling point for years.

    No, there are far bigger problems for the newspaper industry. I discuss them here:

    Comment by Paul MacArthur | January 13, 2009 | Reply

  7. How you al. give us a buzz or let me know if you around in Berlin in July (around the 9/10) as I will be there over a weekend. Hope all is well

    Comment by Terry | June 15, 2009 | Reply

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