Yesterday I was pleasantly surprised to discover that Jeremy Parzen had linked to a couple of pieces here in relation to Critical Wine and La Terra Trema. I had a comprehensive trawl through his excellent blog a few weeks ago, after recently stumbling upon his translation of a piece written by Luigi Veronelli which makes clear the latter’s willingness, indeed enthusiasm for the use of oak barriques, at least in some circumstances. This is an important correction of the record in relation to Veronelli, who is often depicted as a fundamentalist opponent of interventionist wine-making techniques. As the subject is of interest to someone, and given the fact that there was a minor shit-storm regarding Critical Wine in the Italian wine blogscape not so long ago, I may as well add a few comments.
Veronelli, the Icon…
First off, it is important to understand that while neither a winemaker or oenologist himself, Luigi Veronelli, was one of the most influential individuals in the modern Italian wine industry. As a writer, he exhaustively documented the country’s wines, lost recipes and the culture and customs of rural life. Arguably he created the modern form of wine writing, and was widely regarded as a key ambassador for the industry. His passion allowed him to move easily between the distant galaxies of Tuscan aristocrats and small producers fighting for survival. Since 1986 Verona is home to a centre for research and training, il seminario permanente Luigi Veronelli, which continues its work today. In 1990 he set up a publishing house which prints books, a magazine and one of Italy’s most influential wine guides.
In addition to founding and nurturing of Critical Wine from 2002, Veronelli devoted much energy after 1999 to the promotion of the denominazione comunale di origine De.C.O. (in Italian), a proposal for local systems of certification as to the provenance of food ingredients (1). His vision was that such a system could offer both guarantees of healthiness and traceability to consumers, whilst opening new opportunities for small scale producers. Today more than 400 local administrations have adopted the De.C.O. system (2).
Critical Wine’s public debut took place in December 2003 in Leoncavallo, Milan, involving renowned producers and agronomists in a three day tasting and happening. This first event was attended by 160 winemakers with a further 150 on a waiting list due to space restrictions. Since Veronelli’s death in 2004, participation has contracted to around 60 producers. Some of the celebrity producers who brought a certain glamour to proceedings have also departed, such as Joska Gravner (the Friulian practitioner of biodynamics using terracotta amphora for his fermentation), Academia degli Racemi (instigators of the quality revolution in Apulia). Others, such as Bartolo Mascarello (icon of traditionalist Barolo) have died.
Given Italy’s intensely political and factional culture, it should come as little surprise that some commentators would have ‘issues’ with the involvement of spaces and social networks connected to the radical left in wine culture. Whilst Veronelli remained alive, however, such attacks were apparently scarce on the ground, or at least left no trace on the internet. Earlier this year however a couple decided to have a shot, careful however to prefix their assault with an appropriately pious nod to the venerable Veronelli, puzzling over the support of a great man for such a diabolical project (‘…forte dell’inspiegabile adesione di un grande come Gino…).
Criticism of CW is organised along two axes. The first alleges a contradiction between participating winemakers and political positions they are imputed to be representing. Essentially some commentators took umbrage (in Italian) that producers of top class wines, often commanding up to fifty euros in the shops would associate themselves with a network that represented itself as ‘critical‘ and held its fairs for the public in squatted social centres. Really this polemic says more about the stereotypes at work organising public discourse in Italy rather than anything of substance. According to this reasoning, leftists are supposed to steer clear of elitist stuff of quality, and stick to whatever is cheapest, rolled cigarettes and Tavernello…
Biodynamic wines are expensive to make, and Josko Gravner can sell as many bottles as he can produce at whatever price he wants. So what? Critical Wine’s reason for existing is not to promote cheap wine or beverages for an imaginary ‘mass’ ‘people’, but is rather intended to be a space where producers of quality wines, who work in a way respectful of the land, can meet with their drinkers, sell them bottles at a discounted price and talk about their wines to a public who cares.
Recently the practice of selling wine to the public at ‘cantina price’ has comeback under discussion due to the practical difficulties such a policy creates in terms of dealings with wine shops and distributors. Yet the wines of some producers purportedly following this approach can be found online at the same price as at the fair. Apart from being disingenuous, this generates considerable confusion for wholesale purchasers (3).
The second set of criticisms (both in Italian) regard aspects of CW’s Manifesto, the twelve acts for a planetary sensibility (link to the Italian, see below for some translated extracts). This planetary sensibility is understood as a type of global consciousness allowing fruitful coexistence with the earth and rejection of practices harmful to its integrity. Paragraph two argues that the demented nature of modern life should be understood as not only deriving from the loss of meaning but also the dimming of the senses, and contends that sensory lucidity impacts directly on the ability to act meaningfully and sensibly (4). Whereas in this case the criticism appears to target the prosaic and generalist language of the manifesto, the real wrath is saved for the section dedicated to the necessity to oppose the spread of Genetically Modified (GM) crops, a programme spelled out in clear and uncompromising terms, advocating both legislative change and direct action against the products of the GM industry (5). Predictably, it is the scandalous suggestion that property destruction (crop destruction, product spoilage) should be undertaken to provoke the ire of conservative wine writers.
For Veronelli however, the law never delineated a border not to be crossed when the issue demanded it. In fact he was accustomed to suffering the consequences of his cultural and political commitments. On two separate occasions he was imprisoned: first, in 1957 for having translated and published “Historiettes, contes et fabliaux” by the Marquis De Sade, defined as an ‘obscene publication’ and publicly burnt in Varese. In the 1970s he was incarcerated again, this time for inciting small winemakers to rebellion against changes in the system for wine production introduced at the behest of industrial interests, and detained for six months. Specifically he was involved in the occupation of a train station at Santo Stefano Belbo as part of the protests. In addition Veronelli was a declared anarchist and sometime collaborator left-libertarian publications.
A Complex Mozaic
Today’s Italian wine landscape is quite fragmented, composed of groups united by technical style/sensibility and the need to acquire market visibility. The proliferation of parallel events during Europe’s biggest wine-fair Vinitaly is a document of this. Most recently there has been a parting of the ways in the Viniveri group led by Teobaldo Capellano, with the departure of Angiolino Maule who has now set up another platform, VinNatur. there’s also the Vini di Vignaioli network which holds an annual event in Parma and functions as a bridge with comparable French producers. Political discussion within Critical Wine is withering as well, and now some of the more motivated discussions amongst producers have shifted to the Associazione Agricoltori Critici, leaving CW to be used more as an interface with the public and those producers now inactive. Quite a kaleidoscope of groups thus, and that’s just the hazy world of wine-making influenced by organic and biodynamic practices…
(1) Mariarosa Dalla Costa and Dario De Bortoli provide an overview of the emergence of a movement for an alternative agriculture and food policy in their article For Another Agriculture, Mute Magazine, 2003.
(2) Veronelli’s first proposal of collaboration with young people involved in occupied social centres and anarchist groups dates from this period and concerned the De.C.O. and the revitalization of local cultures, see his Lettera ai Giovani Estremi, A, Rivista Anarchica, February 1999.
(3) Quite a number of producers do practice the prezzo sorgente. My biggest problem when encountering Azienda Agricola Aurora for example is how to transport their wines, the prices offer extraordinary value.
(4) A rough translation of this rather tricky text:
“The second act of planetary sensibility is a reflection on the madness of reality, understood no longer as the failure to reason of strange minds but rather as sensorial deprivation, as the difficulty or impossibility of experiencing our sensory sphere in a planetary sociality. Planetary sensibility is thus an act of resistance against the destruction of tastes and the annihilation of knowledge, but also against that sensorial deprivation which blunts our ability to hear, see, feel, taste and smell. Amongst the non-senses of contemporary humanity there isn’t just production of an infinite army of short-sightedness. Miopias of hearing, of the palate, of our sense of smell are just as, if not more, worrying than short-sightedness. The craziness of life is related not only to the loss of meaning in our actions but also the weakening of our sensory capacities. The meaning of action cannot be unaffected by the senses through which we act. Meaning goes missing as the senses are lost. Sensorial deprivation is the paradigmatic and crucial aspect of the loss of the sense of acts. Planetary sensibility is thus a reaffirmation of sensorial centrality and a simultaneous re-centreing of the meaning of action.”
(5) Once again the translation is approximate:
Genetically modified organisms (GMOs) are the monsters of agriculture: apart from important questions regarding the consequences of genetic modification on both plants and mankind, which would be enough reason to fight them, GMOs concentrate the agricultural sector in the hands of the few, impoverish the earth, destroy the peasantry, and eliminate or homogenise taste. GMOs constitute the greatest threat to planetary sensibility today. Against them there is neither time to lose nor any chance of mediation. Research, experimentation, enabling legislation and the use of GMOs constitute a crime against the earth and humanity. Everything must be done to stop them. But where cultivation, even if only experimental, is allowed, it is necessary to destroy the GMOs by any means necessary. The most minimal aim of the planetary sensibility is to get rid of legislation in favour of GMOs, destroy GM crops, destroy GM products all along the production cycle, from research to retail. If you want to do something good, destroy GMOs. It’s enough just to go to the nearest supermarket and open their packaging, spoiling them, It’s enough to burn the fields where they are being grown. As to those who work in the research, production or sale of GM products, we ask that they demonstrate their planetary sensibility by leaving or openly sabotaging GM products and companies making them. To desert or to sabotage: there is no other choice. The war conducted by GMOs against humanity and the earth is the most unwise and foolish of wars; worse than any of those between mankind.
Report to come. From tomorrow it’s back to intellectual property.
One year later, I find myself once again in Via Wattenau. In that warehouse which has an important political resonance in Milan, Leoncavallo. Again, my presence is driven by Critical Wine, which this year has been organised by Folletto, a ‘small’ alternative space on the outskirts of Milan. Last year I made their acquaintance, as they had a stall at critical book and wine, and they impressed me with their rigor. No surprise then, that they have done a superb job in organizing this year’s event.
There are about fifty wine-makers present, a disproportionate number are from Piedmont, which makes sense when you understand that it is the region of high-quality, small-scale producers par excellence. Most of them, like their customers, are principally interested in red wines, but I’ve developed a fetish for whites, so I started with Timorasso. This is an ancient Piedmontese varietal, which was largely abandoned due to its temperamental nature, being too liable to rot and to bursting, according to the climate. Other grapes were available which were more reliable. Today, as part of the rediscovery of local heritage Timorasso is a source of excitement, even if it remains relatively rare, being produced in an area near Tortona over a total of just 50 hectares. Producers describe it as a white with the body of a red, and insist that it is a wine that can age for up to ten years. I tasted wines from Valli Unite and Euvio Ferreti, the former was more acidic,mineral and Mediterranean, and the latter more driven by floral and fruit components. Honestly these are young wines, and I’m curious to see what will become of them with the passage of time.
A highlight of the day was an excellent presentation by sommelier Andrea Bonini about Barolo. Honestly this level of contextualization and expertise was a novelty for me at Critical Wine, but I was really impressed. A detailed analysis of the elements of terroir was provided, encompassing geology, micro-climates, vineyard methodology, precipitation levels etc – basically it was deadly serious! During the lecture it occurred to me that the producers should be proud to have their wines presented in such a manner, and indeed both Cascina del Monastero (La Morra) and Vigneti Rocche (Castiglione Falletto) participated enthusiastically in the discussion , in addition to providing the samples .
In addition I got to try two of my favourite whites from le Marche, a Pecorino from Aurora (one of heroes tout court), and a Verdichio di Castelli di Jesi Riserva (2005) from La Distesa. Aurora had bad news about the harvest (their production is down 40%). La Distesa explained how verdicchio can go in either of two directions, a more raw and mineral version a la Riesling from Alsace, or a softer rounder form comparable to Burgundy whites, hinging upon the use of a malolactic fermentation.
Otherwise I spent the evening drinking reds from Apulia, a deliberate drive on my part to correct an impression of primitivo and negoramaro formed by the industrial producers which dominate the market in these wines, whose products taste cooked. But if you can find a good producer then you’ll get far better value for money than in any of Italy’s famous regions. Morella was my first stop and their cru made from seventy five year old primitivo vines is great. In addition they offer a blend with malbec, the first time I’ve encountered this varietal in Italy, although the apparently it is common in that region. Next up was Mille Una from Lizzano. I preferred their primitivos to the negroamaros, particularly enjoying the Ori di Taranto 2003. All of these wines managed to maintain balance such that the strength of the alcohol was kept in the shade.
Near the town of Hammondsport on Lake Keuka, New York State, there lies a winery once known as the Great Western Wine Company. Established in 1860, the vineyards won their owners many medals for their still wines, but as the market for Champagne exploded they transferred much of their attention to the production of sparkling wine. Henry Vizetelly, an afficionado of all things bubbly, writes that the grape varieties used were “concord and the isabella” amongst the ‘black-skinned grapes’ and catwba, diana, iona, delaware and walter. All somewhat novel fare to those schooled in the blend of pinot noir, chardonnay and pinot meunier.
Not content with calling this entirely different drink Champagne, the entrepreneurial New Yorkers went a step further. Near Hammondsport are located towns with names such as Bath, Bradford and even Tyrone, and the United States Postal Service, patriots to the bone, agreed to install a post office on the winery’s property, and give it the geographical name Rheims. Coincidentally the capital of the Champagne region in France is Reims. For those who regard the highlighting of this similarity as ungenerous, there is a knock-out blow. Initially most Champagne was sweet, including the famous Roederer Kristal, favourite refreshment of the Russian Czar, but from the mid-nineteenth century a dry, brut, version became increasingly popular. Pioneering specialist of this path-breaking style was Louise Pommery, who established her Pommery & Greno as the pre-eminent dry Champagne producer from the early 1870s. To cash in on her goodwill, the Great Western Wine Company recruited a widow by the name of Pommery during a fact-finding mission to France in the 1880s. At this point they could launch their wine labelled as “House of Pommery”, “Rheims”!
Wine is still produced in the Lake Keuka area of New York (and many others besides); I have a bottle of New York Riesling from Washingtonville here in front of me. There is still a winery on the site of the Great Western Wine Company, now named Pleasant’s View, open to visitors and still making Champagne. Some day I’d like to try it! In the meantime it’s another tale of two centuries to stick in the face of intellectual property extremists: the US employed all the guile and imagination at its disposal to build itself up after decolonization. Why are they stopping recently decolonized states doing likewise through the World Trade Organization, TRIPs and bilateral trade agreeements? African and south-east asian states may not have much need for champagne, but accessible medicines and textbooks might be the useful…
This and other similar tales are recounted in:
Champagne: The Wine, the Land, the People by Patrick Forbes, 1967.
Champagne: How the World’s Most Glamorous Wine Triumphed Over War and Hard Times by Don and Petie Kladstrup, 2005.
During May I was in the south west of France for work, and when discipline allowed it, to drink. Our base was in a small town near Agen, but I took the oppurtunity to sample wines from the Languedoc which is effectively the next production area to the east, where value is good and some rarities are to be had, such as the delicious white Picpoul, which I’d recommend as an accompaniment to delicate fish.
Whilst researching the history of the zone I unearthed a lot of documentation around the winemakers rebellion which spread like wildfire through the region in 1907, catalyst for the Appelation (AOC) system. Many small producers had their backs to the wall due to a collapse in the market price. This precipitous decrease was provoked by winemakers elsewhere adding sugar to the must so as to increase the alcohol levels of their wines, a process known as chaptalization. As the economic situation tightened, producers set up committees to protest at what they regarded as a scam, led by Marcellin Albert. Mass demonstrations involving up to 180,000 people were held in towns such as Perpignan and Narbonne. Town councils resigned, a tax strike declared, police stations attacked, and winemakers marched singing the Internationale. Barricades were erected in many towns and Clemenceau — a Prime Minister with great repressive zeal — sent in the army. On June 19th 1907, soldiers shot dead at least five people in Narbonne, and the rebellion was repressed. Shortly afterwards the AOC system was established so as to better control the tricks of adulteration which were in wide use, although it was to be another thrity years before an institution was set up to manage the system.
After non-stop immersion around p2p and piracy, it’s time to reconnect with distincly earthly matters: the vine. Today I flew to Venice, then travelled on to Ravenna, so as to visit a special wine fair named “Children of Lesser Bacchus” which takes place in a small town called Bagnacavallo in Romagna. Behind this curious title lies a festival dedicated to indigenous grapes of the type you will probably never find in your local wine shop. More than 300 different grape varieties are used to produce wine in Italy, far more than any other country, although most are produced in discrete quantities aimed at local markets or afficionados. This festival is one of the rare opportunities to try many of these wines, and I’m keeping this post brief so as to be up early and put in a serious day’s work.
The following day I shift location to Rapallo on the gulf of Tigullio for the annual meeting organised by the most important wine blog/community in Italy, tigulliovino.it. I’ve been following their reviews for some time and am impressed by their approach, so a meeting where their favourite producers show up to present thier wines is too compelling an offer to refuse.
Alas it will only last one day, and damn the Appenines, whose startegic importance I only understand now: despite being at the a couple of hundred kilometers as the bird flies, the journey will take me six hours as we have have to circumnavigate the mountains… Suffering in the cause of pleasure? Well, someone has to do it
Ok, so I’m cheating, as I haven’t finished the post below, but as the rythms of work relax, I returned to my wine studies. Currently this means extended sessions, glass in hand, in front of the television to watch the tv series made by Jonathan Nossiter as a follow-up to his excellent documentary Mondovino. Apart from the fact that one of the DVD disks has problems viewing, apparently due to the copy protection, I’m enjoying it immensely. The second episode ends with a useful interview of a young australian employed by Diageo, concluding with this succinct description of the basics of the sector in its relations with consumers; market-democrats now is the time to weep:
“Wine consumers are what we call assortment, or repertoire, users, so.. as you go through your journey of user-ship, rather than becoming more and more loyal to a particular brand, actually they become less and less loyal, as they become more and more knowledgeable, education…. education makes people less brand loyal… and more confident to make their own choices and do their own thing, not requiring the reassurance that brand offers…this is a huge challenge in wine marketing.But it’s something that’s cropping up in lots of industries. this same phenomenon, based on education and confidence.
It’s a tricky one for business because our profitability is tied up in brands. We need brands to be worth something, and if consumers begin to not value brands then our company loses value, because that’s what our value is.”
Peter Hall, Vice-President for Marketing, Diageo.
The scarcity of postings of late derives from my being over-extended, and my interest in wine bears a fair part of the responsibility. Today I travel to Italy for what is the biggest annual fair, Vinitaly, in Verona. This is a humungous event with thousands of producers and hardcore commerce. After I’ve done my time there I’ll nip off to Critical Wine which is taking place simultaneously in CSAO La Chimica. If i can get a decent wireless connection I’ll certainly be reporting on week’s discoveries.
Via Fiorenzo, I learned of the latest wine adulteration scam in Italy. This time 20,000 bottles of unidentified champagne were found in the Piedmont region around Cuneo and Alessandria, although others were arrested as far away as Bari and Bergamo. The bottles had no label and were valued at around a euro each. The bottles were to be given labels for non-existent brands such as “Paul Gilbert”, “Henry Flaubert” and “Pierre Plantard”, and sold for 35 euro! So, if you should happen to have a bottle of this appellation in the fridge…
Yesterday the region of Veneto in the Italian north-east decided that a wine formerly known as Tocai will be renamed “Tai” from end of March 2007. Last year their neighbours in Friuli already decided to change the name of its Tocai to Friuliano. In a move seemingly designed to confuse non-enophiles, “Tai ” actually means glass in the Friulian, one of only two ‘minor’ languages – with Sardinian – officially recognised in Italy. In addition people in those parts like to have a drink for themselves more frequently than elsewhere on the peninsula and the place is littered with little bars where one enters and asks for a tai. Now the Veneti speak funny, but they don’t speak Friulian, so what’s this about? Like to trademark-litigate anybody?
All this commotion in designations derives from the European Court of Justice’s decision in 2005 that henceforth only Haungarian producers from around Tokaj would be permitted to use anything resembling Tokaji. There are several ironies here, not least that Italian Tocai is made with a vine of the same name. Secondly the Hungarian wine is made using four different grapes, the most important of which Furmint, was apparently imported from friuli in the seventeenth century. Apparently some dogged fellow is trying to leverage the last fact to haver the case reopened. To compound the confusion there are also Tokay wines from the Alsasce region of France made from pinot grigio.
Friuli is a region whose wines are massively underrated, largely because most of the good stuff is white and they are overshadowed by Piedmont and Tuscany. So this is a hot tip: get yourself some Ribolla Gialla wine, a plate of proper San Daniele, some Montasio cheese with a Piccolit and/or Rifosco jam…
Being Christmas, what’s the point in posting about matters other than the pleasures of the fleash, the gut, the gullet. For the second year I’m spending these days in the south west of france, amongst the string of bastide villages an hour from Toulouse that once formed a military belt between france and Brit-occupied Aquitaine (Bordeaux at its centre). For the duration I have suspended my fanatical meditation on Italian wine and embraced the offerings the region has to offer. Whilst just eighty minutes from Bordeaux city, thus forty from some of its great vineyards, the wines of the south west are quite distinct. You can see a map of the main production areas of the south west here.
But actually I can’t resist bringing in a little IP Politics, blame William New from IP Watch, who recently published the news that a section dedicated to semi-generic brands had been included in a legislative omnibus ostensibly about Medicare. I have to say that I’m torn about geographical indications; they are both the form for protecting artisinal modes of production from the industrial process food juggernaut (perhaps), and the emerging form of ‘protectionism’ through market segmentation at a time when the the policy of subsidies is in retreat (certainly).
What is really fascinating, and pretty hilarious, is the role of the US in this. The USTR and enforcement apparatus habitually dedicates itself to driving for criminal sanctions for IP offences, retraining foreign police forces and customs officers in a crusade against copying and counterfeiting. Yet when it comes to wine? Consider the fact that in order to be marketed as Amercian Wine, only 75% of the grapes actually need to be sourced in the US. Or that burgundy, chablis, chianti and sauterne are considered to be generic. Mmmmh.
November 6th, I completed my wine tasting course courtesy of Slow Food in Velletri near Rome. Our final session was pretty indulgent, dedicated to the matching of food and wine, a five course binge. The twenty hours of lessons had provided a basic structure with which to organize my own educational regime, which included a series of trips to different wine producing regions of the country to scrutinise their terroirs. One such expedition was to Turin for the Salone del Guston and the surrounding Langhe to check out the homes of two famous Italian wines: Barolo and Barbaresco. of course this was also a good opportunity to pick up a few bottles so as to extend my (ahem!) instruction, in Ireland for example. So I acquired a 2001 Barolo produced Cordero-Montezemolo. Yeah, I know this sounds like a hooray-henry anecdote, but there’s actually a civil liberties nut at its core, and it cracked in my hands the next day, when I arrived at the airport to head home for a few days.
Perusing wineblogs today I came across news of a raid in Italy on a producer who was passing off plonk as IGT Pinot Grigio from the Veneto, a popular product in the market for Italian exporters. The title of the officials carrying out the search and seizure ‘i Carabinieri del Nucleo Antisofisticazioni’ reminded me that ‘sophistication’ is a widely misunderstood term, having origins in practices that we today associate with adulteration. These police thus have no interest in arresting effete intellectuals or those with a weighty baggage of cultural capital, but hound the authors of food and drink scams. The OED has this as its’s first entry for the term:
1607 DEKKER Wh. Babylon Wks. 1873 II. 256 The drinke..they sweare Is wine sophisticated, that does runne Low on the lees of error.
Critical Wine is a network of wine producers and consumers which seeks to interrogate and critique the industrial-production model increasingly dominant in the wine world. the commercial forces behind the homogenization of global taste have received increasing attention in the media, exemplified by the success of Jonathan Nossiter’s excellent film ‘Mondovino‘, but Critical Wine t/ERRA e l/IBERTA is an attempt to construct an alternative circuit of production in the material world: a site of disintermediated connection and transaction between users and producers. The initiative was launched in 2002 by Luigi Veronelli, father of Italian wine journalism, together with individuals associated with the social centres Magazzino 47 (Brescia) and La Chimica (Verona), and despite the death of its charismatic founder in 2005 it continues to prosper.
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